Responsive image
Responsive image
Responsive image

Rita Barracha, 1987 (PT)

Omnichannel Experiences

From creative strategies to service and user experience design, I'm passionate about identifying goals, defining new processes and designing improved outcomes for both analog and digital domains. A cycle that benefits you, your business and your customers.


2020 - present
Creative Strategist & Experience Designer
Rita Barracha da Silva · Omnichannel experiences for brands, services and products (Zürich, CH)
2018 - 2020
Co-Founder & Experience Strategist
naut GmbH · Interactive installations that connect the physical reality with the digital world, experiences that intersect art, design, technology, scenography and emerging digital practices (Zürich, CH)
2017 - 2018
Experience Director
melt GmbH · Narrative Experience Design (Zürich, CH)
2013 - 2018
Creative Strategist & User Experience Lead
Liip AG · Digital Progress (Zürich, CH)
2012 - 2013
Multimedia Designer
Process Brand Evolution AG · Branding and Design Consultancy (Zürich, CH)
2011 - 2012
Interaction Designer & Researcher
YDreams · Augmented interactive installations, environmental sensing and mobile computing (Lisbon, PT)
2008 - 2009
Visual Designer
Museum of the Portuguese Presidency (Lisbon, PT)
Films on Art Jury
Temps d’Images Festival (Lisbon, PT)
Miguel Palma Studio (Lisbon, PT)
2006 - 2008
Co-Director, Co-Producer & Graphic Designer
MARTE Magazine No. 3 (Lisbon, PT)


Omnichannel Journeys and Customer Experience Course
Nielsen Norman Group · Virtual
Usability Course
Nielsen Norman Group · London (UK)
2010 - 2012
Master New Media & Web
Social and Human Sciences · NOVA University of Lisbon (PT)
2009 - 2011
Master Multimedia Art
Fine Arts · University of Lisbon (PT)
2005 - 2009
Licentiate Multimedia Art
Fine Arts · University of Lisbon (PT)
RED One Camera Course
CineCanarias (PT)
Entertainment / Event Photography Course
Kabuki center (PT)


German Design Award
Excellence Communications Design Web Winner, Liip AG / Freitag - Neo
Best of Swiss Web Award (x6)
Creation Gold Award, Liip AG / Freitag - Neo
Business Silver Award, Liip AG / Freitag - Neo
Mobile Web Bronze Award, Liip AG / Freitag - Neo
Marketing Bronze Award, Liip AG / Freitag - Neo
Master Award Jury voting, Liip AG / Freitag - Neo
Usability Shortlist, Liip AG / Freitag - Neo
Public Affairs Bronze Award, Liip AG / Swiss Open Transport Data
Swiss E-Commerce Award
evecommerce Spezialpreis, Liip AG / Freitag - Neo
Best of Swiss Web Award (x3)
Innovation Silver Award, Liip AG / Open Government Data Portal
Public Affairs Bronze Award, Liip AG / Open Government Data Portal
Public Affairs Silver Award, Liip AG / WeCollector
Google / NZZ
Sonderpreis VR-Hackday, Living Stories
Best of Swiss Web Award
Public Affairs Silver Award with Opendata admin portal
Red Dot Award
Communication Design Award, Process AG / Rappold Köhli
Leonardo da Vinci Scholarship
Funded internship as a Multimedia Designer at Process AG (Zurich, CH)
BPI Art and Multimedia Award
Publishing project: MARTE magazine nº 3 – “What do we talk about when we talk about performance”, ISSN 1646-1584
Alfama Digital Photography Marathon
Best PhotoSet 2nd Prize, Org APPA